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Article Details

  • Article Code : FIRAT-AKADEMI-10365-5812
  • Article Type : Araştırma Makalesi
  • Publication Number : 4C0267
  • Page Number : 32-57
  • Doi : 10.12739/NWSA.2026.21.2.4C0267
  • Abstract Reading : 22
  • Download : 9
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Issue Details

  • Year : 2026
  • Volume : 21
  • Issue : 2
  • Number of Articles Published : 2
  • Published Date : 1.04.2026

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Dergi Kapağı
Humanities Sciences

Serial Number : 4C
ISSN No. : 1308 7320
Release Interval (in a Year) : 4 Issues

SİYASAL İLETİŞİMDE FLIP-FLOP (SİYASİ TAKLA) KULLANIMININ SEÇMENLERCE ANLAMLANDIRILMASI

Murat BAŞARIR1 , Esra Yıldırım2

Bu çalışma siyasal iletişim literatüründe politikacıların ani bir şekilde söylem, ideolojik duruş ve politikalarında gerçekleştirdikleri değişikliklerini tanımlamak için kullanılan “flip-flop” olgusunun seçmenler tarafından nasıl anlamlandırıldığı ve bu anlamlandırma sürecinin siyasal düşünceyle olan etkileşimini incelemektedir. Ayrıca, seçmenlerin gerçekleştirilen değişikliklere karşı tutumlarının neler olduğu ve kendi yaşamlarında bu tür tutum değişiklikleri sergileyen ve sergilemeyen seçmenlerin değerlendirme normları arasındaki farkları derinlemesine incelemek amaçlanmaktadır. Bu doğrultuda araştırma, nitel araştırma yöntemi çerçevesinde tasarlanmış; veriler yarı yapılandırılmış derinlemesine görüşmeler yoluyla toplanmış ve tematik analiz tekniğiyle çözümlenmiştir. Otuz katılımcı ile gerçekleştirilen nitel araştırma bulguları, flip-flop olgusunun seçmen algısında sadece rasyonel bir tutarsızlık göstergesi olarak değil, ahlâki, duygusal ve stratejik bileşenlere sahip bir süreç olarak konumlandığını ortaya koymuştur. Ayrıca siyasal aktörlerin söylem-eylem tutarlılığını korumasının yalnızca etik açıdan değil, siyasal güven ve meşruiyetin sürdürülebilirliği açısından da kritik öneme sahip olduğunu göstermektedir.

Keywords
Flip-flop, Siyasi Takla, Siyasal İletişim, Seçmen, Tutarsızlık,

HOW VOTERS INTERPRET THE USE OF FLIP-FLOPS IN POLITICAL COMMUNICATION

Murat BAŞARIR1 , Esra Yıldırım2

This study examines how voters interpret the "flip-flop" phenomenon, a term used in political communication literature to describe sudden changes in politicians' discourse, ideological stances, and policies, and how this interpretation process interacts with political thought. The study also aims to examine in depth how voters react to the changes that have been implemented and the differences in evaluation norms between voters who have and have not exhibited such attitudinal changes in their own lives. Accordingly, the research was designed within the framework of qualitative research methodology; data were collected through semi-structured in-depth interviews and analyzed using thematic analysis techniques. The findings of a qualitative study conducted with thirty participants revealed that the flip-flop phenomenon is perceived by voters not merely as an indicator of rational inconsistency, but as a process with moral, emotional, and strategic components. It also shows that maintaining consistency between discourse and action by political actors is critical not only from an ethical standpoint but also for the sustainability of political trust and legitimacy.

Keywords
Consistency, Flip Flop, Inconcistency, Politics, Political Communication,

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Authors

Murat BAŞARIR (1) (Corresponding Author)
Erciyes University
muratbasarir@erciyes.edu.tr | 0000-0003-2363-6370

Esra Yıldırım (2)

Erciyes Üniversitesi
eyildirim20@hotmail.com | 0000-0002-9543-739

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