• icon+90(533) 652 66 86
  • iconnwsa.akademi@hotmail.com
  • icon Fırat Akademi Samsun-Türkiye

Article Details

Article Details

  • Article Code : FIRAT-AKADEMI-9273-5550
  • Article Type : Kısa Bildiri
  • Publication Number : 4C0255
  • Page Number : 25-34
  • Doi : 10.12739/NWSA.2023.18.4.4C0255
  • Abstract Reading : 212
  • Download : 32
  • Share :

  • PDF Download

Issue Details

  • Year : 2023
  • Volume : 18
  • Issue : 4
  • Number of Articles Published : 4
  • Published Date : 1.10.2023

Cover Download Context Page Download
Dergi Kapağı
Humanities Sciences

Serial Number : 4C
ISSN No. : 1308 7320
Release Interval (in a Year) : 4 Issues

Jelena STANKOVIC1

Keywords

CHANGING CONSUMER HABITS IN THE CONDITIONS OF A PANDEMIC IN THE REPUBLIC OF SERBIA

Jelena STANKOVIC1

The pandemic has caused unprecedented changes in the lives of people around the world. The new habits of people in the way of life that have been created could be maintained even after the existing crisis, which indicates a permanent change in the habits of consumers in shopping and consumption. The focus of marketing research in such conditions becomes changes in priorities in purchasing and consumption, the dynamics of changes in established patterns and criteria of purchase and their persistence in the post-pandemic period. An important segment of marketing research in a pandemic is the changed habits in terms of the use of sources and ways of informing consumers about products and services and the use of online shopping channels. This information is crucial for market segmentation and identification of consumer categories with respect to demand value and purchasing methods. Based on the above facts, the focus of this paper is to investigate the immediate and long-term effects of the Covid-19 virus pandemic on consumer behavior. The intention is to identify changes in the lifestyle of consumers as a consequence of the current pandemic, but also its sustainability after the pandemic.

Keywords
Covid-19, Consumer Behavior, Consumer Habits, Online Shopping, Consumption,

Details
   

Authors

Jelena STANKOVIC (1) (Corresponding Author)
Faculty of Economics, University of Nis, Republic of Serbia
stankovic93jelena@gmail.com | 0000-0002-1405-3790

Supporting Institution

 :

Project Number

 :

Thanks

 :
References
[1] Ashby, N.J., (2020). Impact of the COVID-19 pandemic on unhealthy eating in populations with obesity. Obesity, 28(10):1802-1805.

[2] Batlle-Bayer, L., Aldaco, R., Bala, A., Puig, R., Laso, J., Margallo, M., Vasquez-Rowe, I., Anto, M.J., and Fullana-i-Palmer, P., (2020). Environmental and nutritional impacts of dietary changes in Spain during the COVID-19 lockdown. Science of The Total Environment, 748:141410.

[3] Bonaccorsi, G., Pierri, F., Cinelli, M., Flori, A., Galeazzi, A., Porcelli, F., Schmidt, A.L., Valensise, C.M., Scala, A., Quattrociocchi, W., and Pammolli, F., (2020). Economic and social consequences of human mobility restrictions under COVID-19. Proceedings of the National Academy of Sciences, 117(27):15530-15535.

[4] Cheval, B., Sivaramakrishnan, H., Maltagliati, S., Fessler, L., Forestier, C., Sarrazin, P., Orsholits, D., Chalabaev, A., Sander, D., Ntoumanis, N., and Boisgontier, M.P., (2020). Relationships between changes in self-reported physical activity, sedentary behaviour and health during the coronavirus (COVID-19) pandemic in France and Switzerland. Journal of Sports Sciences. Available at: Consumer Studies, 37(2):181-188.

[5] Ciric, M., Ilic, D., Ignjatijevic, S., and Brkanlic, S., (2020). Consumer behaviour in online shopping organic food during the COVID-19 pandemic in Serbia. Journal of the Institute of Food Technology, 47(2):149-158.

[6] Gao, H., Guo, H., and Liu, Y., (2020). To buy or not to buy food online: The impact of the COVID-19 epidemic on the adoption of e-commerce in China. PLoS One, 15(8).

[7] GlobalWebIndex, (2020). Coronavirus research April 2020: Multimarket research wave 3.

[8] https://www.globalwebindex.com/hubfs/1.%20Coronavirus%20Research%20PDFs/GWI%20coronavirus%20findings%20April%202020%20%20Multimarket%20research%20(Release%209).pdf

[9] Gössling, S., Scott, D., and Hall, C.M., (2020). Pandemics, tourism and global change: a rapid assessment of COVID-19. Journal of Sustainable Tourism, 29(1):1-20.

[10] Helmy, Y.A., Fawzy, M., Elaswad, A., Sobieh, A., Kenney, S.P., and Shehata, A.A., (2020). The COVID-19 pandemic: a comprehensive review of taxonomy, genetics, epidemiology, diagnosis, treatment, and control. Journal of Clinical Medicine, 9(4):1225-1253.

[11] Huang, Y. and Zhao, N., (2020). Generalized anxiety disorder, depressive symptoms and sleep quality during COVID-19 outbreak in China: a webbased cross-sectional survey. Psychiatry research, 288. Available at: https://www.ncbi.nlm.nih.gov/ pmc/articles/PMC7152913/ (Datum Preuzimanja: 05.11.2020.)

[12] Lazarevic, J. and Marinkovic, V., (2020). Stil zivota potrošaca u Srbiji pre i tokom pandemije virusa Covid 19. Marketing, 52(1):3-11.

[13] Marjanovic, D. and Dukic, M., (2020). Ekonomske mere za ublazavanje posledica COVID-19. U: P. Mitic & D. Marjanovic (ur.), Black swan in the world economy 2020 (str. 91-105). Beograd: Institut ekonomskih nauka.

[14] Nagendrababu, K., Girisha, M., and Vedamurthy, M.B., (2020). Conusmer buying behaviour towards online, avaliable at:

[15] https://www.researchgate.net/publication/339389913_Consumer_BuyinB_behaviour_towards_online

[16] Nguyen, M.H., Gruber, J., Fuchs, J., Marler, W., Hunsaker, A., and Hargittai, E., (2021). Changes in Digital Communication During the COVID-19 Global Pandemic: Implications for Digital Inequality and Future Research, Social Media + Society, July, 1–6.

[17] Official website company EY, Index of changes in consumer habits, available at: https://www.ey.com/sr_rs/consulting/ey-indeks-promena-navika-potrosaca.

[18] Official website in store portal, Nielsen research, available at: https://www.instore.rs/analize/nielsen-potrosacki-trendovi-u-covid-godini-17083.html.

[19] Official website InStore portal, Research GFK, available at: https://www.instore.rs/analize/gfk-nova-dimenzija-kupovine-16952.html.

[20] Official website InStore portal, Research RetailZoom agency, available at: https://www.instore.rs/analize/retailzoom-kupovne-navike-ipotrosaci-u-novoj-realnosti-17100.html.

[21] Prašcevic, A., (2020). Ekonomski šok pandemije COVID 19–prekretnica u globalnim ekonomskim kretanjima. Ekonomske ideje i praksa, 37:7-22.

[22] Retail, D., (2021). Please don´t tuch: The future of experiential retail in the era of coronavirus, https://www.retaildive.com/news/please-dont-touch-the-futureof-experiential-retail-in-the-era-of-coronav/578885/.

[23] Sheth, J., (2020). Impact of Covid-19 on consumer behavioru: Will the old habits retrn or die?. Journal of Business Research, 117:280-283.

[24] Sidor, A. and Ryzimski, P., (2020.) Dietary Choices and Habits during COVID-19 Lockdown: Experience from Poland. Nutrients, 12(6):1-13.

[25] Srivastava, R. and Bagale, G.S., (2019). Review of shift from commerce to e-commerce in India. International Journal of Advance and Innovative Research, 6(1):305-309.

[26] Susmitha, K., (2021). Impact of COVID-19 on E-Commerce. Journal of Interdisciplinary Cycle Research, 12(9):1161-1165.