+90(535) 849 84 68
nwsa.akademi@hotmail.com
Fırat Akademi Samsun-Türkiye
+90(535) 849 84 68nwsa.akademi@hotmail.com
Fırat Akademi Samsun-Türkiye
DİJİTAL PAZARLAMA ÖZELLİKLERİNİN PERAKENDECİ MARKA DEĞERİ VE SATIŞ SONRASI MÜŞTERİ MEMNUNİYETİ ÜZERİNE ETKİSİ: BOYNER ÖRNEĞİ
THE IMPACT OF DIGITAL MARKETING CHARACTERISTICS ON RETAIL BRAND EQUITY AND POST-SALES CUSTOMER SATISFACTION: THE CASE OF BOYNER |
| Dijital Pazarlama, Marka, Marka Değeri, Müşteri Memnuniyeti, Çevrimiçi Alışveriş, |
| Digital Marketing, Brand, Brand Equivalence, Customer Satisfaction, Online Shopping, |
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Humanities Sciences, Year : 2024, Volume : 19, Issue : 3, Published Date : 1.07.2024 |
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YEŞİL REKLAMLARA YÖNELİK TUTUMLARIN ÇEVRESEL DUYARLILIĞA ETKİSİ: ÇEVRESEL KAYGININ ARACILIK ROLÜ
THE EFFECT OF ATTITUDES TOWARDS GREEN ADS ON ENVIRONMENTAL SENSITIVITY: THE MEDIATION ROLE OF GREEN CONCERN |
| Yeşil Pazarlama, Yeşil Reklamlar, Çevresel Duyarlılık, Çevresel Kaygı, Tüketiciler, |
| Green Marketing, Green Ads, Environmental Sensitivity, Environmental Concern, Consumers, |
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Humanities Sciences, Year : 2016, Volume : 11, Issue : 2, Published Date : 1.03.2016 |
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YEREL PAZARLARDA REKABETÇİ BİR İLETİŞİM GÜCÜ OLARAK PAZAR ARAŞTIRMASININ KULLANIMI: SİVAS İLİ ORGANİZE SANAYİ BÖLGESİ ÖRNEĞİ
THE USE OF MARKETING RESEARCH IN LOCAL MARKETS AS A COMMUNICATION PROCESS FOR COMPETITIVE COMMUNICATION POWER: A SAMPLE FOR SIVAS ORGANIZED INDUSTRIAL ZONE |
| Pazarlama, İletişim, Araştırma, Bütünleşik Pazarlama İletişimi, Pazar Araştırma, |
| Marketing, Communication, Research, Integrated Marketing Communications, Marketing Research, |
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Humanities Sciences, Year : 2016, Volume : 11, Issue : 1, Published Date : 1.01.2016 |
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PAZARLAMA VE RAKEBET HUKUKU: TÜRK REKABET KURULU KARARLARI PERSPEKTİFİNDEN
MARKETING AND COMPETITION LAW: IN THE PERSPECTIVE OF TURKISH COMPETITION AUTHORITY CASES |
| Pazarlama, Pazarlama Stratejileri, Rekabet Kurulu, Türk Rekabet Hukuku, İçerik Analizi, |
| Marketing, Marketing Strategies, Turkish Competition Authority, Turkish Competition Law, Content Analysis, |
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Social Sciences, Year : 2016, Volume : 11, Issue : 1, Published Date : 1.01.2016 |
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SOSYAL PAZARLAMA ÖRNEĞİ OLARAK “SUDAKİ AYAK İZİM” KAMPANYASI WEB TASARIMININ BİÇİM VE İÇERİK AÇISINDAN İNCELENMESİ
FORM AND CONTENT ANALYSIS OF “SUDAKİ AYAK İZİM |
| Sosyal Pazarlama, Web Tasarım, Kamu Bilinci, Göstergebilim, Grafik Tasarım, |
| Social Marketing, Web Design, Public Awareness, Semiotics, Graphic Design, |
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Fine Arts, Year : 2015, Volume : 10, Issue : 1, Published Date : 1.01.2015 |
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ÜRÜN OLARAK KONUT KAVRAMI VE TÜRKİYE`DEKİ KONUT SATIŞLARININ ÜRÜN HAYAT EĞRİSİ YAKLAŞIMIYLA DEĞERLENDİRİLMESİ
RESIDENCE CONCEPT AS A PRODUCT AND THE ASSESSMENT OF RESIDENCE SALES IN TURKEY USING LIFE-CYCLE APPROACH |
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Murat ANBARCI , Ömer GİRAN , Yusuf Sait TÜRKAN , Ekrem MANISALI |
| Konut, Ürün, Ürün Hayat Eğrisi, Konut Satışı, Konut Pazarlaması, |
| Housing, Product, Product Life-Cycle, Residence Sales, Residence Marketing, |
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Engineering Sciences, Year : 2012, Volume : 7, Issue : 1, Published Date : 1.01.2012 |
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ÜRETİCİ İŞLETMELERDE YEŞİL AMBALAJLAMA ANLAYIŞ VE UYGULAMALARI: MALATYA ORGANİZE SANAYİ BÖLGELERİNDE BİR ARAŞTIRMA
PRACTICES AND PERCEPTIONS REGARDING TO GREEN PACKAGING IN MANUFACTURING FIRMS: A RESEARCH IN MALATYA ORGANIZED INDUSTRIAL ZONE |
| Ambalaj, Ambalajlama Stratejisi, Yeşil Ambalajlama, Yeşil Pazarlama, Çevre Bilinci, |
| Package, Packaging Strategy, Green Packaging, Green Marketing, Environmental Consciousness, |
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Social Sciences, Year : 2011, Volume : 6, Issue : 4, Published Date : 1.10.2011 |
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SİYASAL PAZARLAMA FAKTÖRLERİNİN SEÇMEN EĞİLİMLERİ ÜZERİNDEKİ ETKİLERİ: AFYONKARAHİSAR İL MERKEZİNDE BİR UYGULAMA
THE EFFECTS OF POLITICAL MARKETING FACTORS ON TENDENCIES OF VOTERS : AN APPLICATYON IN AFYONKARAHYSAR |
| Politik Pazarlama, Seçmen Eğilimleri, Siyasal Pazar Bileşenleri, Parti Lideri, Oy Verme Davranışı, |
| POLITICAL MARKETING, VOTER TENDENCYES, THE COMPONENTS OF POLITICAL MARKET, PARTY LEADER, VOTING BEHAVIOR, |
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Social Sciences, Year : 2011, Volume : 6, Issue : 4, Published Date : 1.10.2011 |
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ULUSLARARASI PAZARLAMANIN MEVSGMSEL TALEP DALGALANMASINI ÖNLEME ETKGSG; ELAZIĞ MERMER GHRACATÇILARINDA ARAgTIRMA
THE PREVENT EFFECT OF INTERNATIONAL MARKETING ON SEASONAL DEMAND FLUCTUATYON; ELAZI? MARBLE EXPORTERS RESEARCH |
| Atıl kapasite, Kâr, Risk, Süreklilik, Uluslar arası Pazarlama, |
| Unused Capacity, Profit, Risk, Continiuity, International Marketing, |
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Social Sciences, Year : 2011, Volume : 6, Issue : 4, Published Date : 1.10.2011 |
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İNTERNETTE PAZARLAMA VE ETKİLEŞİMLİLİK KAVRAMI: YÜKSEK ETKİLEŞİMLİ İNTERNET SİTELERİNİN SATIN ALMA DAVRANIŞI SÜRECİNDEKİ YERİ VE ÖNEMİ
THE CONCEPT OF MARKETING AND INTERACTIVITY ON THE WEB: ROLE AND IMPORTANCE OF HIGHLY INTERACTIVE WEB SITES ON THE PROCESS OF CONSUMER BUYING BEHAVIOR |
| Etkileşimlilik, Tüketici Davranışı, Sanal Deneyim, Etkileşimli Pazarlama, İnternette Pazarlama, |
| Interactivity, Consumer Behavior, Virtual Experience, Interactive Marketing, Internet Marketing, |
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Humanities Sciences, Year : 2011, Volume : 6, Issue : 3, Published Date : 1.07.2011 |
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BÜTÜNLEŞİK PAZARLAMA İLETİŞİMİ TEMELİNDE SOSYAL MEDYA
SOCIAL MEDIA ON THE BASIS OF INTEGRATED MARKETING COMMUNICATION |
| Bütünleşik Pazarlama İletişimi, Geleneksel Medya, Halkla İlişkiler, Reklam, Sosyal Medya, |
| Integrated Marketing Communication, Traditional Media, Public Relations, Advertising, Social Media, |
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Humanities Sciences, Year : 2011, Volume : 6, Issue : 3, Published Date : 1.07.2011 |
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VERİ TABANI PAZARLAMA: ÇOK KATLI TEKSTİL MAĞAZALARI İÇİN GELİŞTİRİLEN ÖRNEK BİR PAZARLAMA VERİ TABANI
DATABASE MARKETING: AN EXAMPLE OF MARKETING DATABASE DEVELOPED FOR MULTI STOREY TEXTILE STORE |
| Veri Tabanı Pazarlama, Pazarlama Veri Tabanı, Müşteri Veri Tabanı, Veri Tabanı Tasarımı, İlişkisel Veri Tabanı, |
| Database marketing, An Example of Marketing Database, Customer Database, Database Design, Relational Database, |
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Social Sciences, Year : 2011, Volume : 6, Issue : 3, Published Date : 1.07.2011 |
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REKLAMLARIN PİYASAYA GİRİŞ ENGELLERİ ÜZERİNDEKİ ETKİLERİ VE REKABET KURUMU UYGULAMALARININ İNCELENMESİ
THE EFFECTS OF THE ADVERTISING ON THE BARRIERS TO ENTRY A MARKET AND THE SURVEY OF THE APPLICATIONS OF THE COMPETITION AUTHORITY |
| Pazara Giriş Engelleri, Endüstriyel Örgütlenme, Reklam, Rekabet Kurumu, Pazarlama Stratejisi, |
| Entry Barriers to Market, Industrial Organization, Advertisement, Competition Authority, Marketing Strategy, |
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Social Sciences, Year : 2011, Volume : 6, Issue : 3, Published Date : 1.07.2011 |
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THE EFFECTS OF FACTORS OF INTERNAL MARKETING ON COMPONENTS OF ORGANIZATIONAL COMMITMENT IN FOUR AND FIVE STAR HOTELS LOCATED IN CAPPADOCIA
KAPADOKYA’DAKİ DÖRT VE BEŞ YILDIZLI OTELLERDE İÇSEL PAZARLAMA FAKTÖRLERİNİN ÖRGÜTSEL BAĞLILIK BİLEŞENLERİNE ETKİSİ |
| İçsel Pazarlama , Örgütsel Bağlılık, İç Müşteri Tatmini , İnsan Kaynakları Yönetimi, Otel Yönetimi, |
| Internal Marketing, Organizational Commitment, Internal Customer Satisfaction, Human Resources Management, Hotel Administration, |
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Social Sciences, Year : 2011, Volume : 6, Issue : 2, Published Date : 1.04.2011 |
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KURUMSAL SOSYAL SORUMLULUK ÇERÇEVESİNDE PERAKENDECİ İŞLETMELERİN ÇEVRENİN KORUNMASINDAKİ ROLÜ
ROLE OF RETAIL COMPANIES IN ENVIRONMENTAL PROTECTION IN TERMS OF CORPORATE SOCIAL RESPONSIBILITY |
| Kurumsal Sosyal Sorumluluk , Perakendecilik, Perakendecinin Sosyal Sorumluluğu , Pazarlamacının Sosyal Sorumluluğu, Perakendecilik Karışımı, |
| Corporate Social Responsibility, Social Responsibility of Marketers, Retailing, Social Responsibility of Retailers, Retailing Mix, |
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Social Sciences, Year : 2011, Volume : 6, Issue : 1, Published Date : 1.01.2011 |
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TÜKETYCYLERYN ÇEVRECY Y?LETMELERE VE ÜRÜNLERE KAR?I TUTUMLARI: ANKARA, YSTANBUL VE KIR?EHYR YLLERYNDE BYR UYGULAMA
CONSUMER’S ATTITUDES CONTRARY TO GREEN BUSYNESSES AND PRODUCTS: A SURVEY IN THE PROVYENCES OF ANKARA, YSTANBUL AND KIR?EHYR |
| Çevreci Tüketim, Ye?il Pazarlama, Çevre Duyarlyly?y, Enerji Verimlili?i, Tüketim Tercihi, |
| Green Consumption, Green Marketing, Environmetal Sensitivity, Energy Efficieny, Consumption Preference, |
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Social Sciences, Year : 2010, Volume : 5, Issue : 4, Published Date : 1.10.2010 |
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KONUT ÜRETİMİ VE KONUT PAZARLAMASI: KIRŞEHİR İLİ ÖRNEĞİ
HOUSING PRODUCTION AND HOUSING MARKETING: A CASE STUDY FOR KIRSEHIR PROVINCE |
| Konut, Konut pazarlaması, Yerel pazarlama, Yap-sat uygulamaları, Konut Pazarlama Karması, |
| Housing, Housing marketing, Local marketing, Produce-sell applications, Housing Marketing Composition, |
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Engineering Sciences, Year : 2010, Volume : 5, Issue : 2, Published Date : 1.04.2010 |
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POLİTİK PAZARLAMA VE ÖRNEK BİR OLAY İNCELEMESİ: BARACK OBAMA
POLITICAL MARKETING AND A CASE STUDY: BARACK OBAMA |
| Politik Pazarlama , Seçim Kampanyası, Siyasi Parti, 2008 ABD Başkanlık Seçimleri, Barack Obama, |
| Political Marketing , Election Campaign, Political Party, 2008 United States Presidential Election, Barack Obama , |
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Social Sciences, Year : 2010, Volume : 5, Issue : 2, Published Date : 1.04.2010 |
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BÖLGESEL SİYASİ PAZARLAMA VE BÖLGESEL KALKINMA: 2009 KAMAN YEREL SEÇİMLERİ ARAŞTIRMA ÖRNEĞİ
LOCAL POLITICAL MARKETING AND LOCAL DEVELOPMENT: 2009 AN EXAMPLE RESEARCH ON KAMAN LOCAL ELECTIONS |
| Yerel pazarlama, Siyasi pazarlama, Yerel Kalkınma, Yerel Seçim, Siyasi Pazarlama Karması, |
| Local Marketing, Political Marketing, Local Development, Local Election, Political Marketing Mix, |
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Social Sciences, Year : 2009, Volume : 4, Issue : 3, Published Date : 1.07.2009 |
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GELENEKSEL TİCARET MEKÂNI OLARAK TÜRKİYE’DE HAFTALIK PAZARLAR
THE PERIODIC MARKETS IN TÜRKIYE AS A TRADITIONAL COMMERCIAL SPACE |
| Türkiye, Haftalık Pazar, Kırsal Pazar, Köy Pazarı, Pazar, |
| Türkiye, Open-Air Markets, Periodic Markets, Countryside Market, Market, |
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Nature Sciences, Year : 2009, Volume : 4, Issue : 2, Published Date : 1.04.2009 |
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STRATEJİK İTTİFAK ANLAŞMALARI: TÜRK İŞLETMELERİ ÜZERİNE BİR ARAŞTIRMA
STRATEGIC ALLIANCE AGREEMENTS: AN EXAMİNATİON ON TURKISH BUSINESS |
| Stratejik İttifaklar, Büyüme Stratejileri, İşletme Kaynakları, Kaynak Temelli Yaklaşım, Ansoff Ürün/Pazar Matrisi, |
| Strategic Alliances, Growth Strategies, Firm Resources, Resource Based Approach, Ansoff’s Product/Market Matrix, |
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Social Sciences, Year : 2009, Volume : 4, Issue : 2, Published Date : 1.04.2009 |
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DEMOGRAFİK DEĞİŞKENLERİN TURİSTLERİN SATIN ALMA KARARLARINA ETKİSİ
Tourist characteristics and purchasing decision |
| Satın alma kararları, Turizm, Turist tercihleri, Pazarlama, Turizm Pazarlaması, |
| Purchasing decision, Tourism, Tourist preferences, Marketing, Tourism Marketing , |
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Social Sciences, Year : 2008, Volume : 3, Issue : 4, Published Date : 1.10.2008 |
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GENÇLERİN ÇİKOLATA TÜKETİMİNDE TERCİHLERİ ÜZERİNE BİR ALAN ARAŞTIRMASI
A SURVEY RESEARCH ON THE YOUNG CONSUMERS’ PREFERENCES FOR CHOCOLATE CONSUMPTION |
| Çikolata, Çikolata Üretimi, Çikolata Pazarlaması, , |
| Chocolate, Chocolate Consumption, Chocolate Market, |
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Engineering Sciences, Year : 2008, Volume : 3, Issue : 1, Published Date : 1.01.2008 |
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