+90(535) 849 84 68
nwsa.akademi@hotmail.com
Fırat Akademi Samsun-Türkiye
+90(535) 849 84 68nwsa.akademi@hotmail.com
Fırat Akademi Samsun-Türkiye
TELEVİZYON REKLAMLARINDA KİL ANİMASYONUN KULLANIMI
THE USE OF CLAY ANIMATION IN TELEVISION ADVERTISEMENTS |
| Animasyon, Kil Animasyon, Reklam, Sinema, Televizyon Reklamı, |
| Animation, Clay Animation, Advertising, Cinema, Television Advertising, |
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Fine Arts, Year : 2020, Volume : 15, Issue : 1, Published Date : 1.01.2020 |
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SİYASETİN KÜLTÜREL DİLİ: 31 MART YEREL SEÇİMİNDE SİYASİ PARTİLERİN REKLAMLARINDA KULLANDIKLARI KÜLTÜREL KODLAR ve GÖSTERGEBİLİMSEL ANALİZİ
CULTUREL LANGUAGE OF POLITICS: CULTUREL CODES AND SEMIOTIC ANALYSIS OF POLITICAL PARTIES IN THEIR ADVERTISEMENTS IN THE MARCH 31 LOCAL ELECTIONS |
| Reklam, Siyasal Reklamcılık, Kültür, Kültürel Kodlar, Göstergebilim, |
| Advertisement, Political Advertisement, Culture, Cultural Codes, Semiotics, |
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Humanities Sciences, Year : 2020, Volume : 15, Issue : 1, Published Date : 1.01.2020 |
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TASARIM VE REKLAM ALANINDA ÖZGÜVEN, CESARET, SAMİMİYET, YETENEK VE BAŞARI BAĞLAMINDA MARY WELLS LAWRENCE ÖRNEĞİ “Rebus sic stantibus”
MARY WELLS LAWRENCE AS AN EXAMPLE IN TERMS OF CONFIDENCE, COURAGE, SINCERITY, TALENT AND SUCCESS IN THE FIELD OF DESIGN AND ADVERTISING “Rebus sic stantibus” |
| Tasarım, Reklam, Kampanya, Slogan, Yaratıcılık , |
| Design, Advertising, Campaign, Slogan, Creativity, |
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Fine Arts, Year : 2019, Volume : 14, Issue : 2, Published Date : 1.04.2019 |
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SPORUN REKLAMLARDAKİ GÜCÜ: TÜRK TELEVİZYON KANALLARINDA YAYINLANAN REKLAMLARDA SPOR İMGESİ
THE POWER OF SPORT IN ADVERTISMENTS: THE IMAGE OF SPORT ON ADVERTISMENTS ON TURKISH TVs |
| Spor, Spor İmajı, Reklam, İmge, Reyting , |
| Advertising, Sport, Sports Image, Imagery, Rating, |
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Sport Sciences, Year : 2018, Volume : 13, Issue : 2, Published Date : 1.04.2018 |
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TÜRKİYE’DE ÜRÜN YERLEŞTİRME UYGULAMASI: REKLAM AJANSLARI ÜZERİNE BİR İNCELEME
PRODUCT PLACEMENT APPLICATION IN TURKEY: AN EXAMINATION ON THE ADVERTISING AGENCIES |
| Reklam , Reklamveren, Reklam Ajansı, Televizyon Kanalları, Ürün Yerleştirme, |
| Advertisement, Advertisers, Advertising Agents, Television Channels, Product Placement , |
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Humanities Sciences, Year : 2017, Volume : 12, Issue : 2, Published Date : 1.04.2017 |
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REKLAM VAADLERİNİN “RASYONALİZM”DEN “OPTİMİZM”E GEÇİŞİNDE MUTLULUK OLGUSUNUN ROLÜ: MUTLULUK ÇEKİCİLİKLİ REKLAMLARDAN ELDE EDİLEN DOYUMLARA YÖNELİK BİR ARAŞTIRMA
THE ROLE OF HAPPINESS IN TURNING “RATIONALISM” INTO “OPTIMISM” FOR AD PROMISES: A SURVEY ON GRATIFICATIONS ACQUIRED FROM ADS WITH HAPPINESS APPEALS |
| Mutluluk , Reklam Çekiciliği, Doyum Faktörleri, Rasyonalizm, Optimizm, |
| Happiness, Ad Appeal, Gratification Factors, Rationalism, Optimism, |
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Humanities Sciences, Year : 2016, Volume : 11, Issue : 3, Published Date : 1.07.2016 |
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YEŞİL REKLAMLARA YÖNELİK TUTUMLARIN ÇEVRESEL DUYARLILIĞA ETKİSİ: ÇEVRESEL KAYGININ ARACILIK ROLÜ
THE EFFECT OF ATTITUDES TOWARDS GREEN ADS ON ENVIRONMENTAL SENSITIVITY: THE MEDIATION ROLE OF GREEN CONCERN |
| Yeşil Pazarlama, Yeşil Reklamlar, Çevresel Duyarlılık, Çevresel Kaygı, Tüketiciler, |
| Green Marketing, Green Ads, Environmental Sensitivity, Environmental Concern, Consumers, |
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Humanities Sciences, Year : 2016, Volume : 11, Issue : 2, Published Date : 1.03.2016 |
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ARTIRILMIŞ GERÇEKLİK UYGULAMALARININ REKLAM BEĞENİ DÜZEYİNDEKİ ROLÜ
THE ROLE OF AUGMENTED REALITY APPLICATIONS IN THE LEVELS OF LIKING ADVERTISEMENTS |
| Artırılmış Gerçeklik, Reklam, Artırılmış Gerçeklik Tarihi, Sanal Gerçeklik, Qr Kod, |
| Augmented Reality, Advertisement, History of Augmented Reality, Virtual Reality, Qr Coding, |
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Humanities Sciences, Year : 2014, Volume : 9, Issue : 4, Published Date : 1.10.2014 |
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REKLAM DÜNYASINDA İMGENİN GÜCÜ ´ARÇELİK VE VESTEL REKLAMLARINDA ROBOT KARAKTERLERLE YARATILAN EVREN`
THE POWER OF IMAGE IN ADVERTISING ´THE UNIVERSE CREATED BY ROBOT CHARACTERS IN ARÇELİK AND VESTEL COMMERCIALS` |
| Reklam, İmge, Kodlar, Görsel Göstergebilim, Robot, |
| Advertising, Image, Codes, Visual Semiotics, Robot, |
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Humanities Sciences, Year : 2014, Volume : 9, Issue : 2, Published Date : 1.04.2014 |
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BÜTÜNLEŞİK PAZARLAMA İLETİŞİMİ TEMELİNDE SOSYAL MEDYA
SOCIAL MEDIA ON THE BASIS OF INTEGRATED MARKETING COMMUNICATION |
| Bütünleşik Pazarlama İletişimi, Geleneksel Medya, Halkla İlişkiler, Reklam, Sosyal Medya, |
| Integrated Marketing Communication, Traditional Media, Public Relations, Advertising, Social Media, |
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Humanities Sciences, Year : 2011, Volume : 6, Issue : 3, Published Date : 1.07.2011 |
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REKLAMLARIN PİYASAYA GİRİŞ ENGELLERİ ÜZERİNDEKİ ETKİLERİ VE REKABET KURUMU UYGULAMALARININ İNCELENMESİ
THE EFFECTS OF THE ADVERTISING ON THE BARRIERS TO ENTRY A MARKET AND THE SURVEY OF THE APPLICATIONS OF THE COMPETITION AUTHORITY |
| Pazara Giriş Engelleri, Endüstriyel Örgütlenme, Reklam, Rekabet Kurumu, Pazarlama Stratejisi, |
| Entry Barriers to Market, Industrial Organization, Advertisement, Competition Authority, Marketing Strategy, |
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Social Sciences, Year : 2011, Volume : 6, Issue : 3, Published Date : 1.07.2011 |
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REKLAMLARDA İŞLENEN MODERN MİTLER VE YEŞİL MİTİN GÖSTERGEBİLİMSEL İNCELEMESİ
THE SEMIOTIC ANALYSIS OF MODERN MYTHS AND THE GREEN MYTH IN ADVERTISEMENTS |
| Reklam, Yeşil, Modern, Mit, Doğa, |
| Advertisement, Green, Modern, Myths, Nature, |
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Humanities Sciences, Year : 2011, Volume : 6, Issue : 1, Published Date : 1.01.2011 |
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ROSSITER PERCY MODELİ VE REKLAMLARDA KULLANIMI ROSSİTER PERCY MODELİNİN DETERJAN REKLAMLARI ÖRNEĞİNDE GÖRSEL ÇÖZÜMLEME DENEMESİ
THE USE OF ROSSITER AND PERCY MODEL IN ADVERTISEMENTS AN ATTEMPT TO ANALYZE OF LAUNDRY DETERGENT ADVERTISEMENTS ACCORDING TO ROSSITER AND PERCY MODEL |
| Reklam modelleri, Rossiter Percy Izgarası, Marka Farkındalığı, Deterjan reklamları, İlgilenim, |
| Advertising Models, Rossiter & Percy Grid, Brand awareness, Laundry detergent advertise, Involvement, |
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Humanities Sciences, Year : 2011, Volume : 6, Issue : 1, Published Date : 1.01.2011 |
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YENİ REKLAM ARACI ‘OYUNREKLAM’IN (ADVERGAME) ÇOCUK ÜZERİNDEKİ ETKİSİ
BEING A NEW ADVERTISEMENT MEDIUM, ADVERGAME’S EFFECT ON CHILDREN |
| Çocuk, Reklam, İnternet, Oyun , Oyun Reklam, |
| Children, Advertise, Internet, Game, Advergame, |
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Humanities Sciences, Year : 2010, Volume : 5, Issue : 4, Published Date : 1.10.2010 |
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YEREL SEÇİMLERDE ADAY MERKEZLİ SİYASAL REKLAMLAR (ELAZIĞ ÖRNEĞİ)
CANDIDATE POLITICAL ADS IN LOCAL ELECTIONS (SAMPLE OF ELAZIG) |
| Siyasal Reklam , Aday Merkezli Reklam, Yerel Seçimler, Elazığ, Göstergebilim, |
| Political Advertising , Candidate Advertising, Local Elections, Elazığ , Semiotic, |
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Humanities Sciences, Year : 2010, Volume : 5, Issue : 3, Published Date : 1.07.2010 |
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İKTİDARIN YENİDEN ÜRETİMİNDE İDEOLOJİK BİR ARAÇ OLARAK SİYASAL REKLAMCILIK
POLITICAL ADVERTISING AS A IDEOLOGICAL INSTRUMENT ON REPRODUCTION OF POWER |
| SİYASAL REKLAMCILIK, PROPAGANDA, İKTİDAR, İDEOLOJİ, YENİDEN ÜRETİM, |
| POLITICAL ADVERTISING, PROPAGANDA, POWER, IDEOLOGY, REPRODUCTION, |
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Humanities Sciences, Year : 2010, Volume : 5, Issue : 1, Published Date : 1.01.2010 |
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