+90(535) 849 84 68
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Fırat Akademi Samsun-Türkiye
+90(535) 849 84 68nwsa.akademi@hotmail.com
Fırat Akademi Samsun-Türkiye
DİJİTAL PAZARLAMA ÖZELLİKLERİNİN PERAKENDECİ MARKA DEĞERİ VE SATIŞ SONRASI MÜŞTERİ MEMNUNİYETİ ÜZERİNE ETKİSİ: BOYNER ÖRNEĞİ
THE IMPACT OF DIGITAL MARKETING CHARACTERISTICS ON RETAIL BRAND EQUITY AND POST-SALES CUSTOMER SATISFACTION: THE CASE OF BOYNER |
| Dijital Pazarlama, Marka, Marka Değeri, Müşteri Memnuniyeti, Çevrimiçi Alışveriş, |
| Digital Marketing, Brand, Brand Equivalence, Customer Satisfaction, Online Shopping, |
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Humanities Sciences, Year : 2024, Volume : 19, Issue : 3, Published Date : 1.07.2024 |
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MARKA DEĞERİ VE MARKA SADAKATİ İLE MÜŞTERİ DEĞERİ VE MÜŞTERİ SADAKATİ İLİŞKİSİNİN BETİMSEL İÇERİK ANALİZİ YÖNTEMİYLE DEĞERLENDİRİLMESİ
EVALUATION OF THE RELATIONSHIP BETWEEN BRAND EQUITY AND BRAND LOYALTY WITH CUSTOMER EQUITY AND CUSTOMER LOYALTY USING THE METHOD OF DESCRIPTIVE CONTENT ANALYSIS |
| Marka Değeri, Marka Sadakati, Müşteri Değeri, Müşteri Sadakati, Betimsel İçerik Analizi, |
| Brand Equity, Brand Loyalty, Customer Value, Customer Loyalty, Descriptive Content Analysis, |
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Social Sciences, Year : 2022, Volume : 17, Issue : 4, Published Date : 1.10.2022 |
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EFFECT OF METALLOTHIONEIN LEVELS IN Gammarus pulex EXPOSED TO COPPER AND COPPEROXIDE NANOPARTICLES
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| Metallothiyonein, Gammarus pulex, Biomarker, Copper Nanoparticle,, Copper Oxide Nanoparticle, |
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Ecological Life Sciences, Year : 2022, Volume : 17, Issue : 2, Published Date : 1.04.2022 |
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SOSYAL MEDYA KULLANIMININ MARKA SADAKATİ ÜZERİNE ETKİSİ: GİYİM SEKTÖRÜ ÜZERİNE BİR ARAŞTIRMA
THE EFFECT OF SOCIAL MEDIA USAGE ON BRAND LOYALTY: A RESEARCH ON CLOTHING SECTOR |
| Sosyal Medya, Marka, Marka Sadakati, Tüketici, İletişim, |
| Social Media , Brand, Brand Loyalty, Consumer, Communication, |
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Social Sciences, Year : 2019, Volume : 14, Issue : 3, Published Date : 1.07.2019 |
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APPLICATION OF AHP METHOD FOR SOLVING THE UNIT COMMITMENT PROBLEM IN A DAY AHEAD MARKET
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| Price Based Unit Commitment, Analytic Hierarchy Process, Decision Making, Power Systems, Day ahead Market, |
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Technological Applied Sciences, Year : 2018, Volume : 13, Issue : 4, Published Date : 1.10.2018 |
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TÜRKİYE’DE HİSSE SENETLERİ PİYASASI İLE EKONOMİK BÜYÜME İLİŞKİSİNE ARDL YAKLAŞIMI
AN ARDL APPROACH TO STOCK MARKET AND ECONOMIC GROWTH RELATIONSHIP IN TURKEY |
| Hisse Senetleri Piyasası, Ekonomik Büyüme, Eşbütünleşme, ARDL, BIST, |
| Stock Exchange Market, Economic Growth, Co-Integration, ARDL, BIST, |
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Social Sciences, Year : 2017, Volume : 12, Issue : 4, Published Date : 1.10.2017 |
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BÖCEKLERİN EKOLOJİSİ: KAVRAMLARI VE UYGULAMALARI
INSECT ECOLOGY: CONCEPTS AND APPLICATIONS |
| Böcek Ekolojisi, Kitap, Martin R. Speight, Mark D. Hunter, Allan D. Watt , |
| Ecology of Insects, Book, Martin R. Speight, Mark D. Hunter, Allan D. Watt , |
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Ecological Life Sciences, Year : 2017, Volume : 12, Issue : 3, Published Date : 1.07.2017 |
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KONUT FİYATLARININ HEDONİK FİYATLAMA YAKLAŞIMINA GÖRE MEKÂNSAL EKONOMETRİK MODELLER İLE TAHMİNİ: İSTANBUL KONUT PİYASASI ÖRNEĞİ
THE ESTIMATION OF HOUSING PRICES WITHIN THE FRAME OF HEDONIC PRICING APPROACH BY SPATIAL ECONOMETRIC MODELS: THE CASE OF ISTANBUL HOUSING MARKET |
| Hedonik Konut Fiyatlama Yaklaşımı, , Mekânsal Bağımlılık, , İstanbul Konut Piyasası, , Mekânsal Modeller, , Komşuluk Etkisi, |
| Hedonic House Pricing Approach, , Spatial Dependency, , Istanbul Housing Market, , Spatial Models, , Adjacency Effect, |
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Social Sciences, Year : 2016, Volume : 11, Issue : 4, Published Date : 1.10.2016 |
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YEŞİL REKLAMLARA YÖNELİK TUTUMLARIN ÇEVRESEL DUYARLILIĞA ETKİSİ: ÇEVRESEL KAYGININ ARACILIK ROLÜ
THE EFFECT OF ATTITUDES TOWARDS GREEN ADS ON ENVIRONMENTAL SENSITIVITY: THE MEDIATION ROLE OF GREEN CONCERN |
| Yeşil Pazarlama, Yeşil Reklamlar, Çevresel Duyarlılık, Çevresel Kaygı, Tüketiciler, |
| Green Marketing, Green Ads, Environmental Sensitivity, Environmental Concern, Consumers, |
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Humanities Sciences, Year : 2016, Volume : 11, Issue : 2, Published Date : 1.03.2016 |
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YEREL PAZARLARDA REKABETÇİ BİR İLETİŞİM GÜCÜ OLARAK PAZAR ARAŞTIRMASININ KULLANIMI: SİVAS İLİ ORGANİZE SANAYİ BÖLGESİ ÖRNEĞİ
THE USE OF MARKETING RESEARCH IN LOCAL MARKETS AS A COMMUNICATION PROCESS FOR COMPETITIVE COMMUNICATION POWER: A SAMPLE FOR SIVAS ORGANIZED INDUSTRIAL ZONE |
| Pazarlama, İletişim, Araştırma, Bütünleşik Pazarlama İletişimi, Pazar Araştırma, |
| Marketing, Communication, Research, Integrated Marketing Communications, Marketing Research, |
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Humanities Sciences, Year : 2016, Volume : 11, Issue : 1, Published Date : 1.01.2016 |
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PAZARLAMA VE RAKEBET HUKUKU: TÜRK REKABET KURULU KARARLARI PERSPEKTİFİNDEN
MARKETING AND COMPETITION LAW: IN THE PERSPECTIVE OF TURKISH COMPETITION AUTHORITY CASES |
| Pazarlama, Pazarlama Stratejileri, Rekabet Kurulu, Türk Rekabet Hukuku, İçerik Analizi, |
| Marketing, Marketing Strategies, Turkish Competition Authority, Turkish Competition Law, Content Analysis, |
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Social Sciences, Year : 2016, Volume : 11, Issue : 1, Published Date : 1.01.2016 |
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SOSYAL PAZARLAMA ÖRNEĞİ OLARAK “SUDAKİ AYAK İZİM” KAMPANYASI WEB TASARIMININ BİÇİM VE İÇERİK AÇISINDAN İNCELENMESİ
FORM AND CONTENT ANALYSIS OF “SUDAKİ AYAK İZİM |
| Sosyal Pazarlama, Web Tasarım, Kamu Bilinci, Göstergebilim, Grafik Tasarım, |
| Social Marketing, Web Design, Public Awareness, Semiotics, Graphic Design, |
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Fine Arts, Year : 2015, Volume : 10, Issue : 1, Published Date : 1.01.2015 |
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İLETİŞİM FAKÜLTESİ ÖĞRENCİLERİNİN CEP TELEFONU MARKALARINA YÖNELİK İMAJ ALGISI: NOKIA VE SAMSUNG ÖRNEĞİ
THE IMAGE PERCEPTION OF COMMUNICATION FACULTY STUDENTS TOWARDS CELL PHONE BRANDS:THE CASE OF NOKIA AND SAMSUNG |
| Marka, Marka İmajı, Cep Telefonu Kullanımı, Öğrenci, Cinsiyet, |
| Brand, Brand Image, Usage of Cell Phone, Student, Gender, |
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Humanities Sciences, Year : 2013, Volume : 8, Issue : 1, Published Date : 1.01.2013 |
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YANSITAN VE TUTAN BARİYERLİ YARI-MARKOV RASTGELE YÜRÜYÜŞ SÜREÇLERİNİN LİMİT DAVRANIŞI
THE LIMIT BEHAVIOUR OF SEMI-MARKOVIAN RANDOM WALK PROCESSES WITH REFLECTING AND DELAYING BARRIERS |
| Yarı-Markov Rastgele Yürüyüş Süreci, Yansıtan Bariyer, Tutan Bariyer, Limit Teoremi, Wiener Süreci, |
| Semi-Markovian Random Walk Process, Reflecting Barrier, Delaying Barrier, Limit Theorem, Wiener process, |
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Physical Sciences, Year : 2012, Volume : 7, Issue : 4, Published Date : 1.10.2012 |
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BALIK STOKLARININ TAHMİNİNDE KULLANILAN MARKALAMA YÖNTEMLERİ
MARKING METHODS FOR ESTIMATING FISH STOCKS |
| Populasyon tahminleri, Markalama, Etiketleme, Markalama-tekrar yakalama, Balıkçılık, |
| Population estimates, Marking, Tagging, Mark-recapture, Fisheries, |
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Ecological Life Sciences, Year : 2012, Volume : 7, Issue : 3, Published Date : 1.07.2012 |
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ÜRÜN OLARAK KONUT KAVRAMI VE TÜRKİYE`DEKİ KONUT SATIŞLARININ ÜRÜN HAYAT EĞRİSİ YAKLAŞIMIYLA DEĞERLENDİRİLMESİ
RESIDENCE CONCEPT AS A PRODUCT AND THE ASSESSMENT OF RESIDENCE SALES IN TURKEY USING LIFE-CYCLE APPROACH |
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Murat ANBARCI , Ömer GİRAN , Yusuf Sait TÜRKAN , Ekrem MANISALI |
| Konut, Ürün, Ürün Hayat Eğrisi, Konut Satışı, Konut Pazarlaması, |
| Housing, Product, Product Life-Cycle, Residence Sales, Residence Marketing, |
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Engineering Sciences, Year : 2012, Volume : 7, Issue : 1, Published Date : 1.01.2012 |
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PİYASA GÖZETİMİ VE DENETİMİ SİSTEMİNİN İRDELENMESİ
EXAMINING OF MARKET SURVEILLANCE AND CONTROL SYSTEM |
| Piyasa Gözetimi ve Denetimi, Yapı Malzemeleri, CE ve G İşareti, İnşaat Sektörü, Kontrol, |
| Market surveillance and Control, Construction Materials, CE and S Marks, Construction Sector, İnspection, |
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Engineering Sciences, Year : 2012, Volume : 7, Issue : 1, Published Date : 1.01.2012 |
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YANSITAN VE TUTAN BARİYERLİ YARI-MARKOV RASGELE YÜRÜYÜŞ SÜRECİNİN BİR BOYUTLU DAĞILIM FONKSİYONUNUN LAPLACE DÖNÜŞÜMÜ
The Laplace Transform of The One-Dimensional Distribution Function of a Semi-Markovian Random Walk Process with Reflecting and Delaying Barriers |
| YARI- MARKOV RASGELE YÜRÜYÜŞ, YANSITAN BARİYER, TUTAN BARİYER, BİR BOYUTLU DAĞILIM FONKSİYONU, LAPLACE DÖNÜŞÜMÜ, |
| Semi-Markovian random walk,, reflecting barrier, delaying barrier, one-dimensional distribution function, Laplace transform, |
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Physical Sciences, Year : 2012, Volume : 7, Issue : 1, Published Date : 1.01.2012 |
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ESKİŞEHİR GELENEKSEL TAŞBAŞI ÇARŞISI’NIN SÜRDÜRÜLEBİLİRLİK BAĞLAMINDA İRDELENMESİ
EXAMINE OF ESKISEHIR TASBASI TRADITIONAL MARKET PLACE IN TERMS OF SUSTAINABILITY |
| Osmanly kenti, Geleneksel çarşı, Sürdürülebilirlik, Eskişehir, Taşbaşı, |
| Ottoman towns, Traditional market place, Sustainability, Eskisehir, Tasbasi, |
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Humanities Sciences, Year : 2011, Volume : 6, Issue : 4, Published Date : 1.10.2011 |
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ÜRETİCİ İŞLETMELERDE YEŞİL AMBALAJLAMA ANLAYIŞ VE UYGULAMALARI: MALATYA ORGANİZE SANAYİ BÖLGELERİNDE BİR ARAŞTIRMA
PRACTICES AND PERCEPTIONS REGARDING TO GREEN PACKAGING IN MANUFACTURING FIRMS: A RESEARCH IN MALATYA ORGANIZED INDUSTRIAL ZONE |
| Ambalaj, Ambalajlama Stratejisi, Yeşil Ambalajlama, Yeşil Pazarlama, Çevre Bilinci, |
| Package, Packaging Strategy, Green Packaging, Green Marketing, Environmental Consciousness, |
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Social Sciences, Year : 2011, Volume : 6, Issue : 4, Published Date : 1.10.2011 |
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SİYASAL PAZARLAMA FAKTÖRLERİNİN SEÇMEN EĞİLİMLERİ ÜZERİNDEKİ ETKİLERİ: AFYONKARAHİSAR İL MERKEZİNDE BİR UYGULAMA
THE EFFECTS OF POLITICAL MARKETING FACTORS ON TENDENCIES OF VOTERS : AN APPLICATYON IN AFYONKARAHYSAR |
| Politik Pazarlama, Seçmen Eğilimleri, Siyasal Pazar Bileşenleri, Parti Lideri, Oy Verme Davranışı, |
| POLITICAL MARKETING, VOTER TENDENCYES, THE COMPONENTS OF POLITICAL MARKET, PARTY LEADER, VOTING BEHAVIOR, |
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Social Sciences, Year : 2011, Volume : 6, Issue : 4, Published Date : 1.10.2011 |
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ULUSLARARASI PAZARLAMANIN MEVSGMSEL TALEP DALGALANMASINI ÖNLEME ETKGSG; ELAZIĞ MERMER GHRACATÇILARINDA ARAgTIRMA
THE PREVENT EFFECT OF INTERNATIONAL MARKETING ON SEASONAL DEMAND FLUCTUATYON; ELAZI? MARBLE EXPORTERS RESEARCH |
| Atıl kapasite, Kâr, Risk, Süreklilik, Uluslar arası Pazarlama, |
| Unused Capacity, Profit, Risk, Continiuity, International Marketing, |
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Social Sciences, Year : 2011, Volume : 6, Issue : 4, Published Date : 1.10.2011 |
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İLKÖĞRETİM MATEMATİK ÖĞRETMENİ ADAYLARININ ÖZEL ALAN YETERLİKLERİNE İLİŞKİN ALGILARININ BAZI DEĞİŞKENLER AÇISINDAN İNCELENMESİ
AN INVESTIGATION OF PRESERVICE PRIMARY MATHEMATYCS TEACHERS’ PERCEPTION OF EFFICACY IN SPECIAL FIELDS THROUGH SOME FACTORS |
| İlköğretim matematik öğretmeni adayı, Özel alan yeterlikleri, Mesleki yeterlikler, Değişken, Performans göstergeleri, |
| Preservice primary mathematics teacher, Special fields efficacy, Professional competencies, Factors, Bencmarks, |
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Education Sciences, Year : 2011, Volume : 6, Issue : 3, Published Date : 1.07.2011 |
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İNTERNETTE PAZARLAMA VE ETKİLEŞİMLİLİK KAVRAMI: YÜKSEK ETKİLEŞİMLİ İNTERNET SİTELERİNİN SATIN ALMA DAVRANIŞI SÜRECİNDEKİ YERİ VE ÖNEMİ
THE CONCEPT OF MARKETING AND INTERACTIVITY ON THE WEB: ROLE AND IMPORTANCE OF HIGHLY INTERACTIVE WEB SITES ON THE PROCESS OF CONSUMER BUYING BEHAVIOR |
| Etkileşimlilik, Tüketici Davranışı, Sanal Deneyim, Etkileşimli Pazarlama, İnternette Pazarlama, |
| Interactivity, Consumer Behavior, Virtual Experience, Interactive Marketing, Internet Marketing, |
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Humanities Sciences, Year : 2011, Volume : 6, Issue : 3, Published Date : 1.07.2011 |
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BÜTÜNLEŞİK PAZARLAMA İLETİŞİMİ TEMELİNDE SOSYAL MEDYA
SOCIAL MEDIA ON THE BASIS OF INTEGRATED MARKETING COMMUNICATION |
| Bütünleşik Pazarlama İletişimi, Geleneksel Medya, Halkla İlişkiler, Reklam, Sosyal Medya, |
| Integrated Marketing Communication, Traditional Media, Public Relations, Advertising, Social Media, |
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Humanities Sciences, Year : 2011, Volume : 6, Issue : 3, Published Date : 1.07.2011 |
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VERİ TABANI PAZARLAMA: ÇOK KATLI TEKSTİL MAĞAZALARI İÇİN GELİŞTİRİLEN ÖRNEK BİR PAZARLAMA VERİ TABANI
DATABASE MARKETING: AN EXAMPLE OF MARKETING DATABASE DEVELOPED FOR MULTI STOREY TEXTILE STORE |
| Veri Tabanı Pazarlama, Pazarlama Veri Tabanı, Müşteri Veri Tabanı, Veri Tabanı Tasarımı, İlişkisel Veri Tabanı, |
| Database marketing, An Example of Marketing Database, Customer Database, Database Design, Relational Database, |
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Social Sciences, Year : 2011, Volume : 6, Issue : 3, Published Date : 1.07.2011 |
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REKLAMLARIN PİYASAYA GİRİŞ ENGELLERİ ÜZERİNDEKİ ETKİLERİ VE REKABET KURUMU UYGULAMALARININ İNCELENMESİ
THE EFFECTS OF THE ADVERTISING ON THE BARRIERS TO ENTRY A MARKET AND THE SURVEY OF THE APPLICATIONS OF THE COMPETITION AUTHORITY |
| Pazara Giriş Engelleri, Endüstriyel Örgütlenme, Reklam, Rekabet Kurumu, Pazarlama Stratejisi, |
| Entry Barriers to Market, Industrial Organization, Advertisement, Competition Authority, Marketing Strategy, |
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Social Sciences, Year : 2011, Volume : 6, Issue : 3, Published Date : 1.07.2011 |
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15–18 YAŞ GRUBU ERGENLERDE GİYSİ SEÇİMİNİ ETKİLEYEN FAKTÖRLER
FACTORS AFFECTING THE DRESS CHOICE OF ADOLESCENTS AMONG 15-18 AGE GROUP |
| ERGENLİK, GİYSİ, GİYİM STİLİ, GİYSİ SEÇİMİ, MARKA TERCİHİ, |
| ADOLESCENCE, DRESS, DRESSING STYLE, DRESS CHOICE, BRAND PREFERENCE, |
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Social Sciences, Year : 2011, Volume : 6, Issue : 2, Published Date : 1.04.2011 |
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BARTIN İLİ İŞGÜCÜ PİYASASININ İNCELENMESİ
INVESTIGATION OF THE LABOUR MARKET OF BARTIN CITY |
| İşgücü , İşsizlik, Bartın İşgücü Piyasası , Bartın İli İstihdam Yapısı, Sosyo-Ekonomik Sorunlar, |
| Labour , Unemployment, Bartın Labour Market , Bartın City Employment Structure, Social-Economics Problems, |
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Social Sciences, Year : 2011, Volume : 6, Issue : 2, Published Date : 1.04.2011 |
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THE EFFECTS OF FACTORS OF INTERNAL MARKETING ON COMPONENTS OF ORGANIZATIONAL COMMITMENT IN FOUR AND FIVE STAR HOTELS LOCATED IN CAPPADOCIA
KAPADOKYA’DAKİ DÖRT VE BEŞ YILDIZLI OTELLERDE İÇSEL PAZARLAMA FAKTÖRLERİNİN ÖRGÜTSEL BAĞLILIK BİLEŞENLERİNE ETKİSİ |
| İçsel Pazarlama , Örgütsel Bağlılık, İç Müşteri Tatmini , İnsan Kaynakları Yönetimi, Otel Yönetimi, |
| Internal Marketing, Organizational Commitment, Internal Customer Satisfaction, Human Resources Management, Hotel Administration, |
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Social Sciences, Year : 2011, Volume : 6, Issue : 2, Published Date : 1.04.2011 |
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GIDA REYONUNDA ÇALIŞAN PERSONELİN KİŞİSEL HİJYEN KURALLARINA DİKKAT ETME DURUMLARI
THE STATUS OF OBEYING THE RULES OF PERSONAL HYGIENE FOR THE STAFF WORKING AT FOOD DEPARTMENT |
| Hijyen , Personel Hijyeni, Market, Gıda Reyonu, Personel, |
| Hygiene , Individual Hygiene, Supermarket, Food Department, Staff, |
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Vocational Education, Year : 2011, Volume : 6, Issue : 2, Published Date : 1.04.2011 |
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BELİREN YETİŞKİNLİKTE ROMANTİK YAKINLIĞI BAŞLATMA İLE İHTİYAÇ DOYUMU ARASINDAKİ İLİŞKİLERİN İNCELENMESİ
INVESTIGATING OF THE RELATIONSHIP BETWEEN INITIATING ROMANTIC INTIMACY AND SATISFACTION OF NEEDS AT EMERGING ADULTHOOD |
| Beliren Yetişkinlik , Romantik Yakınlık, İlişki, İhtiyaç Doyumu, Belirleyici , |
| Emerging Adulthood, Romantic Intimacy, Relationship, Satisfaction of Needs, MARKERS, |
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Education Sciences, Year : 2011, Volume : 6, Issue : 1, Published Date : 1.01.2011 |
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ERKEN VE GEÇ CEZALI PERMÜTASYON AKIŞ TİPİ ÇİZELGELEME PROBLEMLERİNİN DAĞINIK ARAMA METASEZGİSELİ İLE ÇÖZÜMÜ
SCATTER SEARCH METAHEURISTIC FOR SOLVING THE FLOW SHOP SCHEDULING WITH EARLINESS AND TARDINESS PENALTIES |
| Erken ve Geç Cezalı, Permutasyon Akış Tipi, Dağınık Arama, Metasezgisel Yöntemler, Kıyaslama Problemleri, |
| Earliness and Tardiness Penalties, Permutation Flow Shop, Scatter Search, Metaheuristic Methods, Benchmark Problems, |
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Engineering Sciences, Year : 2011, Volume : 6, Issue : 1, Published Date : 1.01.2011 |
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AÇIK ATÖLYE TİPİ ÇİZELGELEME PROBLEMLERİNİN PARALEL DOYUMSUZ METASEZGİSEL ALGORİTMA İLE ÇÖZÜMÜ
PARALLEL GREEDY METAHEURISTIC ALGORITHM FOR SOLVING OPEN SHOP SCHEDULING PROBLEM |
| Açık Atölye Çizelgeleme, Metasezgisel Yöntemler, Paralel Doyumsuz Algoritma, Kıyaslama Problemleri, Tamamlanma Zamanı, |
| Open Shop Scheduling, Metaheuristic Methods, Parallel Greedy Algorithm, Benchmark Problems, Makespan, |
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Engineering Sciences, Year : 2011, Volume : 6, Issue : 1, Published Date : 1.01.2011 |
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ROSSITER PERCY MODELİ VE REKLAMLARDA KULLANIMI ROSSİTER PERCY MODELİNİN DETERJAN REKLAMLARI ÖRNEĞİNDE GÖRSEL ÇÖZÜMLEME DENEMESİ
THE USE OF ROSSITER AND PERCY MODEL IN ADVERTISEMENTS AN ATTEMPT TO ANALYZE OF LAUNDRY DETERGENT ADVERTISEMENTS ACCORDING TO ROSSITER AND PERCY MODEL |
| Reklam modelleri, Rossiter Percy Izgarası, Marka Farkındalığı, Deterjan reklamları, İlgilenim, |
| Advertising Models, Rossiter & Percy Grid, Brand awareness, Laundry detergent advertise, Involvement, |
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Humanities Sciences, Year : 2011, Volume : 6, Issue : 1, Published Date : 1.01.2011 |
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KURUMSAL SOSYAL SORUMLULUK ÇERÇEVESİNDE PERAKENDECİ İŞLETMELERİN ÇEVRENİN KORUNMASINDAKİ ROLÜ
ROLE OF RETAIL COMPANIES IN ENVIRONMENTAL PROTECTION IN TERMS OF CORPORATE SOCIAL RESPONSIBILITY |
| Kurumsal Sosyal Sorumluluk , Perakendecilik, Perakendecinin Sosyal Sorumluluğu , Pazarlamacının Sosyal Sorumluluğu, Perakendecilik Karışımı, |
| Corporate Social Responsibility, Social Responsibility of Marketers, Retailing, Social Responsibility of Retailers, Retailing Mix, |
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Social Sciences, Year : 2011, Volume : 6, Issue : 1, Published Date : 1.01.2011 |
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BAROK DÖNEMİ ÇALGI MÜZİĞİNDE SESLENDİRME/YORUMLAMA ÖZELLİKLERİ
PLAY AND INTERPRET FEATURES IN BAROQUE PERIOD INSTRUMENTAL MUSIC |
| Barok Müzik, Çalgı Müziği, Keman, Tempo İşaretleri, Dans Başlıkları, |
| Baroque Music , Instrumental Music, Violin, Tempo Markings, Dance Titles, |
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Fine Arts, Year : 2010, Volume : 5, Issue : 4, Published Date : 1.10.2010 |
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TÜKETYCYLERYN ÇEVRECY Y?LETMELERE VE ÜRÜNLERE KAR?I TUTUMLARI: ANKARA, YSTANBUL VE KIR?EHYR YLLERYNDE BYR UYGULAMA
CONSUMER’S ATTITUDES CONTRARY TO GREEN BUSYNESSES AND PRODUCTS: A SURVEY IN THE PROVYENCES OF ANKARA, YSTANBUL AND KIR?EHYR |
| Çevreci Tüketim, Ye?il Pazarlama, Çevre Duyarlyly?y, Enerji Verimlili?i, Tüketim Tercihi, |
| Green Consumption, Green Marketing, Environmetal Sensitivity, Energy Efficieny, Consumption Preference, |
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Social Sciences, Year : 2010, Volume : 5, Issue : 4, Published Date : 1.10.2010 |
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İKTİSAT OKULLARININ GİRİŞ ENGELLERİNE YAKLAŞIMI VE HUKUKİ SONUÇLARI
THE APPROACHES OF THE SCHOOLS OF ECONOMICS TO THE ENTRY BARRIERS AND ITS LEGAL RESULTS |
| Rekabet Hukuku, Giriş Engelleri, Harvard Okulu, Chicago Okulu, Piyasa İşleyişi, |
| Competition Law, Barriers to Entry, Harvard School of Economics, Chicago School of Economics, Market Process, |
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Social Sciences, Year : 2010, Volume : 5, Issue : 3, Published Date : 1.07.2010 |
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KONUT ÜRETİMİ VE KONUT PAZARLAMASI: KIRŞEHİR İLİ ÖRNEĞİ
HOUSING PRODUCTION AND HOUSING MARKETING: A CASE STUDY FOR KIRSEHIR PROVINCE |
| Konut, Konut pazarlaması, Yerel pazarlama, Yap-sat uygulamaları, Konut Pazarlama Karması, |
| Housing, Housing marketing, Local marketing, Produce-sell applications, Housing Marketing Composition, |
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Engineering Sciences, Year : 2010, Volume : 5, Issue : 2, Published Date : 1.04.2010 |
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POLİTİK PAZARLAMA VE ÖRNEK BİR OLAY İNCELEMESİ: BARACK OBAMA
POLITICAL MARKETING AND A CASE STUDY: BARACK OBAMA |
| Politik Pazarlama , Seçim Kampanyası, Siyasi Parti, 2008 ABD Başkanlık Seçimleri, Barack Obama, |
| Political Marketing , Election Campaign, Political Party, 2008 United States Presidential Election, Barack Obama , |
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Social Sciences, Year : 2010, Volume : 5, Issue : 2, Published Date : 1.04.2010 |
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ÜNİVERSİTE ÖĞRENCİLERİNİN MOBİL TELEFON KULLANIMINA İLİŞKİN BİR ÇALIŞMA
A STUDY ON MOBILE PHONE USAGE OF UNIVERSITY STUDENTS |
| Mobil Telefon , Üniversite Öğrencileri, Gelir Esnekliği, Tüketim Harcamaları, Telekomünikasyon Piyasası , |
| Mobile Phone, University Students, Income Elasticity, Consumption Expenditures, Telecommunication Market, |
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Social Sciences, Year : 2010, Volume : 5, Issue : 2, Published Date : 1.04.2010 |
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YÜKSELEN PİYASALARDA GELİR DAĞILIMI EŞİTSİZLİĞİ VE YOKSULLUK
INEQUALITY IN INCOME DISTRIBUTION AND POVERTY IN EMERGING MARKETS |
| Yükselen Piyasalar, Gelir Dağılımı Eşitsizliği, Yoksulluk, GINI Endeksi, GINI Endeksi Faktör Fiyatları Eşitliği Teoremi, |
| Emerging Markets, Inequality in Distribution of Income, Poverty, GINI Index, The Factor Prices Equalization Theorem, |
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Social Sciences, Year : 2009, Volume : 4, Issue : 4, Published Date : 1.10.2009 |
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ÇOCUK TÜKETİCİLERİN MARKA SİMGELERİNİ ALGILAMA DURUMLARI
THE STATUS OF PERCEPTION OF BRAND SYMBOLS BY CHILD CONSUMERS |
| Çocuk Tüketiciler, Marka Simgesi Algılama,, Marka Farkındalığı, Ürün Markasını Sınıflandırma, Çocuk, |
| Child Consumers, Perception of Brand Symbol,, Awareness of Brand, Classifying the Brand of a Product, Child, |
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Vocational Education, Year : 2009, Volume : 4, Issue : 4, Published Date : 1.10.2009 |
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BÖLGESEL SİYASİ PAZARLAMA VE BÖLGESEL KALKINMA: 2009 KAMAN YEREL SEÇİMLERİ ARAŞTIRMA ÖRNEĞİ
LOCAL POLITICAL MARKETING AND LOCAL DEVELOPMENT: 2009 AN EXAMPLE RESEARCH ON KAMAN LOCAL ELECTIONS |
| Yerel pazarlama, Siyasi pazarlama, Yerel Kalkınma, Yerel Seçim, Siyasi Pazarlama Karması, |
| Local Marketing, Political Marketing, Local Development, Local Election, Political Marketing Mix, |
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Social Sciences, Year : 2009, Volume : 4, Issue : 3, Published Date : 1.07.2009 |
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GELENEKSEL TİCARET MEKÂNI OLARAK TÜRKİYE’DE HAFTALIK PAZARLAR
THE PERIODIC MARKETS IN TÜRKIYE AS A TRADITIONAL COMMERCIAL SPACE |
| Türkiye, Haftalık Pazar, Kırsal Pazar, Köy Pazarı, Pazar, |
| Türkiye, Open-Air Markets, Periodic Markets, Countryside Market, Market, |
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Nature Sciences, Year : 2009, Volume : 4, Issue : 2, Published Date : 1.04.2009 |
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STRATEJİK İTTİFAK ANLAŞMALARI: TÜRK İŞLETMELERİ ÜZERİNE BİR ARAŞTIRMA
STRATEGIC ALLIANCE AGREEMENTS: AN EXAMİNATİON ON TURKISH BUSINESS |
| Stratejik İttifaklar, Büyüme Stratejileri, İşletme Kaynakları, Kaynak Temelli Yaklaşım, Ansoff Ürün/Pazar Matrisi, |
| Strategic Alliances, Growth Strategies, Firm Resources, Resource Based Approach, Ansoff’s Product/Market Matrix, |
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Social Sciences, Year : 2009, Volume : 4, Issue : 2, Published Date : 1.04.2009 |
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DEMOGRAFİK DEĞİŞKENLERİN TURİSTLERİN SATIN ALMA KARARLARINA ETKİSİ
Tourist characteristics and purchasing decision |
| Satın alma kararları, Turizm, Turist tercihleri, Pazarlama, Turizm Pazarlaması, |
| Purchasing decision, Tourism, Tourist preferences, Marketing, Tourism Marketing , |
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Social Sciences, Year : 2008, Volume : 3, Issue : 4, Published Date : 1.10.2008 |
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AYRIK KOSÜNÜS DÖNÜŞÜM KATSAYILARI FİLİGRAN EKLEME YÖNTEMİNE GENETİK PROGRAMLAMA YAKLAŞIMI
A GENETIC PROGRAMMING APPROACH TO DCT WATERMARKING |
| Sayısal Filigranlar, Ayrık Kosinüs Katsayıları, Ge, |
| Digital Watermarking, DCT Coefficients, Genetic Al, |
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Engineering Sciences, Year : 2008, Volume : 3, Issue : 3, Published Date : 1.07.2008 |
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KAYNAŞIK BİR (ADD-EDB) FİLİGRAN EKLEME YÖNTEMİ
A COMPOUND (DWT-LSB) WATERMARKING METHOD |
| Sayısal Filigranlar, Dalgacık Dönüşümü, En Düşük A, |
| Digital Watermarks, Wavelet Transform, LSB , ,, |
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Technological Applied Sciences, Year : 2008, Volume : 3, Issue : 2, Published Date : 1.04.2008 |
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GENÇLERİN ÇİKOLATA TÜKETİMİNDE TERCİHLERİ ÜZERİNE BİR ALAN ARAŞTIRMASI
A SURVEY RESEARCH ON THE YOUNG CONSUMERS’ PREFERENCES FOR CHOCOLATE CONSUMPTION |
| Çikolata, Çikolata Üretimi, Çikolata Pazarlaması, , |
| Chocolate, Chocolate Consumption, Chocolate Market, |
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Engineering Sciences, Year : 2008, Volume : 3, Issue : 1, Published Date : 1.01.2008 |
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